6 Tips for SEO Image Optimization 2019

Besides building backlinks there are many things you can do to improve your page rankings. One of the most important factors under SEO is Image optimization.
Google itself acknowledges the importance of images and share some helpful tips on image optimization on the guidelines for image publishing.
Here is a list of 6 SEO Image Optimization Techniques to improve your rankings.
1. Use Unique Images relevant To Your Page
Mostly users attract to images before reading an article. So an appealing image related to your content can inspire users and will certainly leave an impression.
2. Use High-Quality Format
Search engines always prefer high-quality content and high-resolution images. Web pages with poor resolution can be distorted on a tablet or mobile device. Here are a few tips when choosing file formats.
  • For E-Commerce sites always use JPEGs.
  • Use GIFs for thumbnails and decorative images.
  • PNGs can be a good alternative to both JPEGs and GIFs.
3. Reduce the size of your image file
Google is pretty much good on mobile, going as far as to create a mobile-first index. This means you need to account for mobile with your images. By scaling down large image files, you can increase page speed, which is crucial for mobile viewing. Pages that take long to respond often suffer a high bounce rate. So always Use a smaller, high-resolution image of your product and offer visitors the option to view an enlarged image.
There are many tools to optimizing images:
4. Organize multiple images for optimum viewing
How you organize your images is just as important as which images you choose. Organize your images in a way that makes sense in the context of the user's journey. For example, if you are showcasing an apartment for rent using a series of images, index them in the logical order by which a prospect would travel through the home. However, a word of caution: it’s important to always test the effectiveness of the number of images you’re using per page.
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5. Include a concise caption with your image
Captions, like URLs, can be crawled by search engines. Anyone using keywords associated with your caption will find your page listed in the search results. The key is maintaining both page relevance and image relevance. Images with misleading captions will only drive your bounce rate rapidly higher, sending poor signals to Google’s search engine that your content is not a suitable match. Furthermore, captions help make your content more engaging and easier to understand for readers. According to KissMetrics, captions under images are read, on average, 300% more than the body copy itself. Leaving captions blank is a missed opportunity in terms of SEO and user experience.
6. Utilize the “Alt Text” to maximize accessibility
Often ignored, the alternative text field provides users unable to access the image description of the content of your image. These descriptions also serve to enrich the relevance of your content and can raise your profile with search engines by helping web crawlers better understand your images. Similar to captions, the alternative text provides an opportunity to boost your content in regards to user experience and search optimization.
Conclusion
Climbing to the top of the search results can be hard work, but well worth the efforts when you start to see the returns in terms of organic traffic.
For Additional information on the SEO follow the below link.
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