THE BEST FACEBOOK AD TIPS & TRICKS 2019

Nowadays if you want to promote your product/business in social media profiles probably facebook is the best platform as well as effective.
Here is a list of Facebook ad tips and tricks 2019
1) Think Mobile First
With over 95% of Facebook users accessing the platform on mobile devices. So Every time when you create a video ad on Facebook, you should think about how mobile users will experience it.
2) Your audience & targeting is everything
It doesn’t matter how good your product or website is if your targeting is off you won’t attract any clicks, so invest a lot of time into building different audiences first.
3) Ads with likes and comments perform much better
A simple trick is to run your ad with the Engagement objective for a week before swapping it to your final stage objective (Conversion, Sale or Lead).
4) Create Buyer Personas
Define audiences with buyer personas by identifying what traits your customers share
5) Test at least 4 Ads in an Adset (unless your budget is limited)
Ideally, test out 4 different versions of ads, we’ve found Adspresso’s 2 different images + 2 different copy tactic works well.
6) Use short headlines
Facebook studies recommend that the highest engaging ad headlines are between 25-40 characters in length.
7) Watch out for Relevance & Frequency
Make sure you check your Relevance & Frequency scores often. Most people ignore these completely, but a highly relevant ad (using defined audiences) will result in much cheaper clicks. You can “cheese” the Frequency scores by just changing ad images too, this will counter Ad fatigue.
If you want any information on SEO to follows the below link.
Digital Brolly - Digital Marketing Courses Training Institute in Hyderabad
8) Use a CTA
Include a Call To Action – sounds good, but many ads don’t actually mention what they want you to do.
9) Use bright borders around your image
Adding a bright border around your ad images may increase your click-through rate – sounds silly but this does work.
10) Utilize Testimonials
If you’re struggling for Ad text, try using a short but powerful customer testimonial.
11) Reduce the waste by breakdowns
To reduce wasted spend, click on Breakdown and segment your ad reports by Placement and remove any that aren’t performing, you can also do this for Device and Time of Day.
12) People buy people
Use people’s faces in your ad images, they perform animations and illustrations in most cases.
13) Include Your URL
Include your URL in the Ad text just above the image/video to increase CTR.
14. Go Native
When it comes to Facebook video ads, it’s practically common knowledge by now that you should exclusively upload them natively. Posting your video clip to YouTube or Vimeo and sharing that to your Facebook Page won’t have the same impact, even if you boost the post. According to one survey, native Facebook video posts got 168% more interactions on average than similar YouTube videos shared on Facebook.
15. Nail your thumbnail
When you upload your video ad, Facebook will automatically compile 10 thumbnails from the video for you to choose from. If none of them look good to you, you can also upload a custom thumbnail of your own. If you choose your own thumbnail, make sure to go easy on the text. Facebook video thumbnails that consist of over 20% text by area “may experience reduced delivery” according to their ads guide.
In other words, if your thumbnail has too much text, your ad’s reach will be penalized. To check your text-to-image ratio before you publish, try Facebook’s image text check tool.
For additional information on SEO please follow the below link.
Digital Brolly - Digital Marketing Courses Training Institute in Hyderabad

Comments

Post a Comment

Popular posts from this blog

How to become a social media influencer?

In this modern age, you can become a superstar on your own. Through the internet, any person in this world transforms into a web sensation. For whatever period of time that you share engaging substance, for example, striking posts, mind-blowing photos, pictures, and recording, you can get a huge amount of followers. With the rising of social media and internet based life, bloggers and influencers also gain pervasiveness. In social media large number of influencer share content on different specification. Their post will get a huge number of preference, offers, and attention.  As per an investigation, 73% of customers base their buy on the social media influencer they follow. With this, influencers have turned into a tool for outstanding advertising, with these companies are  using them to promote their items and services In this article, I will show how to become a social media influencer Explore your Speciality You need to discover your specialty before you start do...
Read more

Definition of Branding, Marketing, Advertising, Promotion, Sales

Image
Over the last few years, Digital Marketing completely changed the way products and services are marketed with its impeccable reach of targeted customers. Native marketing needs huge investment, time and resources while Digital Marketing needs a few skilled man power to reach customers or consumers. Digital devices that are used by almost everyone these days are served as main means to target the audience. To understand the digital marketing better we should have a clear understanding of these terms: Branding, Marketing, Promotion, Advertisement, and Sales. Branding: Definition of Branding : Branding is the process of establishing an image for the company’s name, term or symbol in the customer’s eye. Branding is the subset of marketing. Branding in other terms can be defined as the marketing process that creates an identity for name, term or symbol that differentiates our product from other products. A branding exercise is mainly done to help customers remember the...
Read more

Essentials To Running Successful Facebook Ads

Facebook ads are generally the cheapest and most easily trackable form of online advertising. Plus, they’re totally optimizable! This gives you a lot of control over your ads, but you have to know what you’re doing if you want successful Facebook ads. Otherwise, you may be wasting your money. Here is a list of essentials for running successful Facebook ads: 1. Have a goal in mind There are three different types of engagement campaigns. The one you choose will depend on your overarching goal. If you want more followers, run a page like an ad. If you want more likes, comments, and shares on your posts, run a post-engagement as. If you want more people to go to an event you’re promoting, run an event response ad. 2. Target your audience Facebook has 1.28 billion daily users who you could be converting into customers. Everyone is on Facebook, whether they’re a CEO or a high-schooler. So no matter who your ideal audience is, they’re on Facebook. 3. Use Eye-catching images A ...
Read more