YouTube SEO In 2019: Tips For Driving More Traffic To Your Videos

All of you know how effective YouTube is as a marketing resource. Read on to master your YouTube SEO skills.YouTube is the second largest search engine online, followed by Google.
according to Google users watch an average of one billion hours of video content a day. Very often, companies miss the marketing strategy hidden behind a simple video. People today are looking for visual content and search engines, particularly YouTube. Having said that, it is not enough to just upload video content but it needs to be optimized in order to be easily reached.
Follow our 9 YouTube SEO tips for driving more traffic to your channel.
1.Youtube Watch Time Optimization
Watch time is one of the youtube ranking factors that means the number of video clicks is less important than the overall time a person watches a video. Google prefers longer, engaging videos over shorter ones. Keep this in mind when creating your next YouTube video.
2.Trending Topics
Use “Google Trends” to get inspiration for your next video topic. This Google tool lets you explore the trend of a certain search term. You can even filter the platform by a “YouTube Search”. You may also filter by location, time range, and categories.
3.Captivating Youtube Titles
The title is one of the most important things people see when searching for a video. So Create a captivating title which best describes the content of the video. YouTube will recognize if your title is irrelevant, tracking the aforementioned “watch time” – if users reached your video but didn’t stay to watch it – it probably isn’t valuable enough, and the title might not be describing your video in the best way possible.
To edit your video title, go to the “Video Manager”, click on “Videos”, click on a video title to edit, choose your title under “Basic info”, then click “Save Changes”.
4.Informative Video Description
Following the title of a video, the Google algorithm, and users will review the video description. Unlike in other platforms, it is really easy and useful to utilize this area to promote links.
For more information on SEO follow the below link.
Digital Brolly - Digital Marketing Courses Training Institute in Hyderabad
5.Effective Tags
Another way of informing YouTube what your video is about is by using tags. You want to be as specific as possible and, at the same time, use tags (or keywords) which are popular. First, use the most obvious tags related to your video. For example, if your video is about funny cats, you would start with the tags “cats” and “funny cats”. Second, use the auto-suggest YouTube search engine. You would now add “funny cats videos” and “funny cats 2019”, depending on what the cats are doing in the video. Third, check out your highly ranked competitor videos to see which tags they are using.
6.Creative Video Thumbnails
Same as with titles, people’s eyes are quickly drawn to the video thumbnails. Even if your video has valuable content, if your thumbnail isn’t appealing enough, users won’t click. So effective thumbnails will lead to more views, even though it exists less time and actually has a less optimized title.YouTube makes it easy for you to choose a leading thumbnail out of three automatic options. In the Video Manager, click “edit”, choose your preferable thumbnail, then click “save”. If you have a verified account, you may upload a custom image (up to 2MB).
7.Accessibility Using Transcriptions And Translations
Find out the new transcriptions feature under your channel’s “Creator Studio”.This feature lets your community of viewers translate your video titles, descriptions and subtitles. Adding these features will make your videos more accessible to a larger community of viewers. Find out more on the YouTube help page.
8.Engaging Playlists
Google encourages YouTube brands to upload content frequently. this Means keep your channel alive. To take this a step further, you should organize that uploaded content into specific YouTube playlists. This will also let users know that you have more info regarding a specific interest, and thus give the incentive to stay for the next video in line.
9.Build Your Community Of Users
it is vital to building a strong community of subscribers. Engage your users and encourage them to comment on your videos. Ask questions in the videos, add a “subscribe” button at the end of your video, and make sure to answer any questions your viewers ask in the comments area.
Youtube SEO Final Thoughts
Our best advice for driving the most traffic to your video is to create intuitive, educational, engaging and powerful content. Now that you have followed the above tips for optimizing your YouTube video, be sure to track your channel’s YouTube analytics. Explore watch time, views likes and comments for each video. Learn about your traffic sources, geographies and genders. Use this info to analyze what works best for your YouTube channel and how you can improve the less popular videos.
For additional information on SEO please follow the below link.
Digital Brolly - Digital Marketing Courses Training Institute in Hyderabad

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