9 Of The Best Digital Marketing Strategies For Startups

 Most startups these days have adopted digital marketing. In this post, I’m going to share 9 of the best digital marketing strategies for startups. After reading this post, you will have a clear picture of profitable digital marketing strategies for your startup.

1. Email Marketing
This is one of the most effective ways of digital marketing strategy. According to a recent survey conducted by Demand Metric and the Data & Marketing Association (DMA), it was concluded that email marketing had an impressive ROI of 122%. That was four times higher than the other marketing channels which were analyzed.
Here are some tips on creating a successful email marketing campaign:
  • A lot depends on a subject line – make it catchy, engaging, and benefit-rich
  • Avoid jargon in your email copy – write in a plain, persuasive language
  • Break up the text so it’s easy to scan – use bullets and subheading
  • Talk about the benefits you’re going to offer
  • Optimize emails for mobile devices
2. Social Media Marketing
Nowadays social media marketing is the most powerful tool. According to one survey, 90% of marketers confirmed that social media is important to their businesses.
The following is a list of the benefits offered by social media marketing:
  • It increases exposures and traffic
  • Social media marketing develops loyal customers
  • It improves search ranking and generates leads
  • It establishes thought leadership
  • Increases in sales
If your potential customers are on Facebook, make Facebook your point of focus. Likewise, target your efforts on LinkedIn if your audience is on this professional network. For your startup, the best social media channel is where your potential customers hang out most. A good social media marketing specialist will build a customer persona first, then start creating a social media strategy for your business.
3. Pay-Per-Click Marketing (Google AdWords)
Pay-per-click (PPC) marketing is a method of using search engine advertising to drive visitors to your website. PPC is a powerful marketing tool to generate leads.
Pay-per-click advertising offers many advantages such as:
  • You can reach your customers at the right time with the right ad
  • High ROI as you will have to pay only when an interested person clicks
  • Control over how much you want to spend
  • You won’t have to wait for results
  • Data and insights to help sharpen other marketing strategies
PPC campaigns exhaust the budget quickly. So it requires an expert to run a successful campaign that generates more conversions than clicks.
4. Search Engine Optimization
Search engine optimization not only increases traffic to your website but also builds trust. If your website ranks high in search results when your potential customers search for the keywords related to your products or services, it leaves an impression that you are a reputable company. Search engine optimization is a must for every business. Just be sure to follow the best SEO practices for your website. However, there are many challenges faced by startups involving SEO. You can overcome these challenges by hiring a good SEO Specialist.
If you have any questions regarding SEO follow the below link.
Digital Brolly - Digital Marketing Courses Training Institute in Hyderabad
5. Influencer Marketing
The trend of influencer marketing is catching on really fast. According to the survey, 94% of marketers believed influencer marketing is very effective to grow their business. And the best thing is that it’s inexpensive when compared to traditional marketing methods.
Here are some reasons why startups should adopt influencer marketing:
  • Most customers have become immune to traditional marketing methods
  • Influencer marketing is less expensive than other promotional strategies
  • Influencer marketing is easy-to-implement
  • Word-of-mouth aspect of influencer marketing builds trust for your brand
  • Customers will engage with your brand because of the authenticity of influencers
When you are starting your business, you might not be able to rope in big digital marketing influencers. If so, you should find micro-influencers for your startup.
6. Content Marketing
Content marketing has become a must for businesses these days, whether you are working in the B2B or B2C domain.
By adopting content marketing strategies for your startup, you can:
  • Increase visibility for your brand
  • Build lasting relationships with your customers
  • Boost brand awareness and brand recognition
  • Build credibility and authority
  • Create thought leadership
You should remember that content marketing offers quick results. It takes time before you start noticing the results. But the impact is long-lasting.
7. Retargeting Ads
Retargeting is a means of marketing in which you show relevant ads to those who have previously visited your website. When a potential customer comes to your website, a pixel (an unobtrusive piece of JavaScript) is placed on their web browser. And when this customer visits other websites, the retargeting platform is notified by that pixel and the customer is served with the relevant ads based on the pages he/she visited on your website. With effective retargeting ads, you can convert those visitors who have previously shown interest in your products and increase your conversion rate.
8. Viral Marketing
As a startup, there’s no better way to create a strong buzz about your brand than going viral on the internet. Creating content that goes viral can make your business an overnight success. It’s sure to cause a major surge in the traffic to your website for a certain period of time. And once you’ve gone from relatively obscure to trending, your job is half done. The other half, of course, is converting that huge traffic into purchasing customers.
9. Affiliate Marketing
Affiliate marketing can be treated as a sibling of influencer marketing. It too relies on the influence of people to bring in sales. Which is why you should consider integrating it with your influencer campaign. You recruit affiliates for your brand to draw in leads for you. They can be thought of as salespeople who work on a commission basis. This commission is entirely up to you to decide. Whether you pay them according to the sales they generate or on a flat fee per product basis.
But how do you keep track of these sales? You do so via affiliate links which are customized links you provide your affiliates with. They share the link with their social media circles who, in turn, can use the link to visit your site and make a purchase.
You can use tools like Google Analytics to generate these customized links. Further, you can even track the number of sales coming in from each link to track the performance of your affiliates.
For additional information on SEO please follow the below link.
Digital Brolly - Digital Marketing Courses Training Institute in Hyderabad

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