How To Do Keyword Research For SEO With 7 Techniques
Relevant Keywords play an important key role to drive quality traffic in SEO. Tools used for the keyword process are Google Keyword Planner, Keyword Tool everywhere etc.
By using some techniques, we can do the keyword research process.
1. Seed keywords are the must
Seed keywords play a crucial role in the keyword research process regarding your business.
2.Keyword Brainstorming
Sit along with your team members and brainstorm all of the words that come from the seed keyword. The term Brainstorming implies that whatever you think really has potential. This will helps further to continue the SEO process.
3.Study Your Competitors
First, find out and study your competitors which keywords they are using. These are the keywords you have to focus more. Site Explorer is the tool used to which websites are used for which keywords.
4. Use Research Tools Available
Research tools are used to discover keywords and other data for SEO. These tools not only make research easy but also give you an edge over the competition as you can get keyword ideas that possibly none of your competition is using. Google Trend is a great tool used to help you with your SEO research.
5.Familiarize with SEO vocabulary
Here are a few words you should know and familiarize with these words.
- Search Volume: This is the search demand for any given keyword. You’ll see search volumes as MSV (monthly), DSV (daily), sometimes even YSV or ASV (yearly or annually, respectively).
- Clicks: “Clicks” can tell you how many of the people who searched for the keyword (search volume) actually clicked on the results.
- Cost Per Click: Choosing your keywords based on CPC can help you from blowing all of your budgets.
Long Tail Keywords: Combination of three or more words and these keywords tend to have lower search volume, they have higher clicks and lower keyword difficulty, making them an important factor to your SEO strategy.
6. Get Organized: Take all of the information and data you’ve gathered and organize it logically. Most of the time, this means putting all of your SEO info (if you haven’t already done this) into a spreadsheet. You’ll want columns that show keywords, variations, MSV. etc.
7. Plan Strategically For The Best ROI: At the end of all of your SEO research, you’ll be left with hundreds, Instead, analyze your results and see which ones will give you the best ROI (Return on Investment).The ROI of every keyword needs to be considered in order to do effective content marketing. Content marketing based on SEO ranking is a proven method for success.
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