Guide to Make the Best Instagram Story Ads!!

Instagram Story is a feature of the Instagram apps where users can post the related videos and images in slideshow format. With the typical feature of this Social Media Platform, stories can be modified.
This feature is first launched in August 2016 and criticized for using the same story feature as in Snapchat. Both of these apps contain the same features as the story content will be available up to 24 hrs only. Stories include the addition of Images, videos, text, drawings & emotions.
Out of all the criticism within a small period of time, Instagram standout as one of the most used social media platform and the story features is also gone viral. Nowadays it used by social media users globally. Except for individuals, companies are now using this features to promote their products and services. This feature is also useful to promote your content and to maintain direct connections with the followers.
Guide to Make the Best Out of Instagram Story Ads
Instagram has more than 1 billion users worldwide. So According to Instagram
Instagram Stories Ads comes in a benefit for the advertisers to connect with audiences of different ages and background. (you can target audience in the age group from 13 to 65).
The informal format of the content engages the audience to check out to the ads. This, with the power of Ads Manager, helps you create personalized and related content to your target audience. So as per expert, every business needs to invest in Instagram story ads.
Here is a step by step process on how to create Instagram Story Ads:
Connecting Instagram with your Ads Manager:
for this, need to log in to your Facebook page and integrate your Instagram account with the page.
  • Click on setting after you access your page manager on Facebook page.
  • Here on the left side, you will get many drop down option. Click on the Instagram and log in with your Instagram credential.
  • Select any one from Brand Awareness Reach, Video Views, Conversions, App Installs, Lead generation or Traffic as the Objective of your Campaign
  • Select your targeted audience with all the options given there like locations, age, gender, language etc.
  • In the Placements section, select Edit Placements and uncheck all the other except Instagram Stories.
  • Choose the Format and click on Confirm to publish the changes
Create Story Ads that would actually Convert
  • As much as we love Instagram Story Ads, people used to swipe the content that is sponsored. Thus, make your first 1-second engaging to the audience and thus convincing them to look into the ads.
  • Remember that Insta Story Ads are not a place to describe all the detail about your product and service. Keep your info short and straight to the Point, or the audience crowd would get bored and move on.
  • The leading point about Insta Story Ads is that it connects with Users. Thus, it is crucial to keep the content Simple, complete and informal.
  • Insta Story Ads come with an extra feature to guide your customers to the website, irrespective of the number of followers you have. So be aware and make proper use of this feature. Clearly mention what action you are expecting from the end user. It will increase the chances of conversion by 50%.
  • Carousel Images come handy when you would like to display a long story regarding your brand or display multiple products/ services of your brand. Make sure that you only use catchy displays a fascinating storyline.
  • A piece of attention-grabbing music which will go well with the content and relate well with the targeted audience will make the story much interesting.
  • Instagram story ad is the best choice to retarget your custom audience created through alternative platforms for 2 reason- cost-effective and personalize recalling.

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